ValueInfluenceCreator discovery
Search the TikTok Shop Creator Marketplace by category, audience, sales and content performance to build a shortlist that fits your products and margins.
TikTok Shop creator marketing · United States
Great products deserve the right creators.
We're the team behind thousands of creator partnerships on TikTok Shop. We find the creators your customers already trust, start real conversations, and turn every collaboration into content and sales.
Built on the official TikTok Shop Affiliate APIs, with seller authorization and human approval on every message.
27,000+creator partners collaborating with a single shop we operate
$230K+shop GMV in the last 30 days for that shop
73%of that GMV driven by affiliate creator videos and LIVEs
37,000+shoppable creator videos generated for the brand
Figures from a US women's apparel shop managed by our team, based on TikTok Shop data as of October 2026. In a recent week our team reached out to nearly 50,000 creators.
About us
We believe the best marketing doesn't feel like marketing. It feels like a friend's honest recommendation.
ValueInfluence is a creator marketing company based in Illinois. We work with TikTok Shop sellers who make genuinely good products but struggle to get them in front of the right people.
Every day, our team matches products with creators whose audiences actually want them: the fitness creator who lives in leggings, the beauty creator whose followers ask "what's that serum?", the home creator who organizes everything. Then we do the work that makes partnerships succeed: clear briefs, fast samples, fair commissions, and steady follow-up.
Along the way we built our own platform, Creator Outreach, so our team can manage tens of thousands of creator relationships without losing the personal touch.
What we do
Creator partnerships, run end to end
We combine hands-on creator management with our own tooling, so sellers get more collaborations that actually turn into content and sales.
Outreach & follow-up
Personalized messages, product cards and invitation reminders, sent through official TikTok Shop messaging and always reviewed by a person first.
Target collaborations
Set up private collaborations with the right products and commission rates, then keep them healthy: extend, adjust commission, add products or creators.
Free-sample management
Review sample requests against creator performance, track shipping and content deadlines, and follow up before samples go to waste.
Product briefs
Clear selling points, script ideas and do's and don'ts for every product, so creators know exactly what makes a video convert.
Performance review
See which creators, videos and products drive GMV, and reinvest in the partnerships that work.
Where we shine
Categories we know inside out
We focus on the categories where creator content moves the needle most, and where we've built deep creator networks.
Women's apparel & shapewear
Our home turf. Try-on hauls, fit checks and "I sized up" honesty sell bodysuits, leggings and shapewear better than any ad.
LeggingsBodysuitsShapewearLoungewear
Beauty & personal care
Routines, before-and-afters and ingredient deep dives from creators whose followers trust their skin advice.
SkincareBody careMakeupHair
Home & living
Organizing, cleaning and cozy-home creators who make everyday products feel like must-haves.
StorageKitchenDecorCleaning
How it works
From first message to first sale
A simple, repeatable process that respects creators' time and TikTok Shop's rules.
Authorize
You authorize our app in TikTok Shop. You choose the access, and you can revoke it at any time.
Discover
We build a creator shortlist matched to your categories, audience and price points.
Connect
Human-approved outreach, target collaboration invites and free-sample offers.
Grow
We track samples, content and sales, then double down on the creators who perform.
Our platform
Creator Outreach
Creator Outreach is our in-house workspace, built on the official TikTok Shop Affiliate Seller APIs. We distribute it privately to the sellers we serve, and it only accesses data those sellers authorize.
- Creator Marketplace search with audience, sales and content filters
- Messaging inbox with product, invitation and sample cards
- Outreach eligibility and weekly quota checked before every message
- Bulk management of target collaborations and free-sample requests
- Team roles for business development and fulfillment
Designed around consent and control
Automation helps us prepare the work. People make the decisions.
Data sourceOfficial TikTok Shop APIs
AccessSeller-authorized only
MessagesHuman-approved
Data locationUnited States
Our vision
Help every great product get seen by the right creators.
Small and growing brands make some of the best products on TikTok Shop, but they can't afford to reach out to creators one by one. We want to be the most effective bridge between those brands and the creators who'll love their products.
01
Fit over follower count
A 20K creator whose audience needs your product beats a 2M creator whose audience doesn't. We match on fit first.
02
Respect creators' time
Clear briefs, fair commissions, fast samples and no spam. Every message is reviewed by a person before it's sent.
03
Measure everything
We track every collaboration from first message to sale, so each round of outreach is smarter than the last.
TODAY
Running creator programs for apparel, beauty and home brands selling on TikTok Shop US.
NEXT
Bringing Creator Outreach to more sellers, so any brand can run a creator program the way we do.
LONG TERM
A world where any good product can find its creators, and any creator can find products worth recommending.
Data & privacy
Your data stays yours
We handle seller and creator data with care, and we're clear about what we collect and why.
Encrypted
TLS in transit and full-disk encryption at rest.
Least privilege
Individual accounts with role-based access.
US-only storage
Data is stored and processed in the United States.
Deleted on exit
Data is removed within 30 days of revocation or contract end.
Read our Privacy Policy and our Data Security overview.
Get in touch
Ready to grow with creators?
Tell us about your shop, your products and your goals. We'll reply with a plan for your first creator collaborations.